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7 Email Marketing Best Practices To Avoid Being Labelled A Spammer

By: Jon Allo
In a recent survey, more than 65% of marketers said that effective email marketing was central to their business. Billions and billions of emails are sent every day, so it is important to master the skill of getting your email seen and opened in busy inboxes. Regular and appropriate communication is crucial for effective email marketing. If you get somebody to sign up to your list and you ignore them for too much time, they'll forget about who you are. The next time you send them an email, they won't remember that they gave you permission to email them in the first place and they'll mark you as spam. If you get too many emails labelled this way, you'll be marked as a spammer and your email account can get closed down.

For the purposes of this article, we will assume that you've got your autoresponder software all set up and your opt-in forms live on your website and online sales pages. Once this is done it's where your email marketing best practices start so that you don't get deleted or reported as spam when your email lands in the inbox.

1. Send a welcome email.

Effective email marketing begins with delivering a warm welcome email when somebody opts into your list. You want to say thank you to the person for signing up. If you offered a free download in exchange for their email address, be sure that they don't have to jump through hoops to get it. Provide the download link in the first email.

2. Send follow up emails that are relevant.

A scheduled set of email follow ups are effective because it your target audience will look out for the next email. For instance, if you promise to show them how to repair their relationship in 7 short steps, send them one step per email over 7 days. Don't send all 7 steps in one go. This is where you can use your autoresponder to its full potential and pre-program your email series.

3. Do not trick your readers to open the email.

One of the important factors for email marketing best practices is ensuring that your message meets the promise of the subject line. Your email must have an engaging subject line to get it opened, but don't trick people into opening your message by promising something that you won't be able to deliver. There can be a fine line between being smart and being deceitful. Make sure you don't cross it.

4. Let people to unsubscribe.

If somebody wants to unsubscribe from your list, let them. If you make it difficult, they may label you as spam. You will not have any success with your email marketing if you worry over someone unsubscribing to your emails. If a recipient has no interest in even getting or reading your emails, it is very unlikely that they will ever become a customer anyway.

5. Create a relationship.

Email messages that promote a response are great because they drive traffic back to your blog and get people to comment on what you just said. Inquisitive email follow ups are those where you ask your reader to give an opinion and people love to be asked for their opinion. You could also survey your audience about an upcoming product or service you have.

6. Constantly provide value.

Email marketing best practices are about providing value. Sprinkle your regular follow up emails with some special perk emails. This could be a free report on a relevant subject or access to an exclusive webinar. These are ways you can thank the reader for subscribing and letting you communicate with them on a regular basis via email. Don't just constantly send out out sales messages.

7. Know your audience.

It should go without having to say that email marketing best practices also mean knowing your audience. If you send emails to people who do not want them or did not ask for them, that is spamming. Spread your follow up emails out in a way that your audience will best respond to. Some people like daily emails. Some might respond to once every three or four days, or every other week. You'll have to evaluate your audience and see what works best for you and them.
Tags : Email ,Marketing ,Best ,Practices ,Avoid ,Labelled ,Spammer ,email ,emails ,marketing ,people ,best ,audience ,send ,practices
Total Views : 144    Word Count Appx. : 701
Article Number : 213841
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Last Updated September 15, 2014

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